How to Turn Your Blog into a Social Media Magnet
and Plan Your Internet Business
The various ways we market products and services have been revolutionized as a result of the emergence of social media services like Facebook, Twitter, and Linkedln. The way we now share content and communicate online has changed for the better, often resulting in savings in expense, effort and time, partly due to social media tools like blogs.
I want to share my experience of why putting your blog at the centre of your social media marketing campaign can dramatically improve your success rate:
Choose a Right Theme for Your Blog When Planning Your Internet Business Campaign
Visitors to your blog must know what your blog is about the moment they arrive there. The Blog title, the header, the “About Me” page must clearly give your visitors a clear indication of what they should expect to read about. The theme also helps you focus on your content, which is fundamental to your success. As an example, the Wise Bread blog has “Living Large on a Small Budget” as its theme. FREELANCESWITCH has “Make the Switch!” as its theme…get the idea? Having your theme well defined can help reiterate your focus across other social media services like Facebook (on your Group and Fan Page).
Pay Careful Attention to Your Blog Design and Layout
It’s not just the content of your blog but also the look and feel of it that determines how much time your visitors will spend on it, and consequently whether they’re like to come back. There are some excellent free blog design tools which require only a minimum skill for you to put together a good blog. I strongly recommend Wordpress, which has many features and plug-ins, and a good selection of templates.
Link to Other Social Media Services
Ensure your blog is linked to the social media services. If you don’t have any, open a Facebook, Twitter and Linkedln accounts and make the icons clearly visible on your blog.
Link to RSS Feed
The Really Simple Syndication (RSS) gives you an opportunity to easily connect with your visitors and share your content with them, either via email or their web reader. For example a medical spa blog uses a free Feedburner RSS technology that invites readers to subscribe via email or a web reader. Your readers can then automatically receive your content every time you post to your blog, thereby increasing your visibility and readability!
Publish Your Blog to Social Media Networks
Publicise your content to the social media networks every time you post to your blog. Your post is automatically fed to your Facebook, Linkedln and Twitter accounts by using network publishers like LinksAlpha.
Include Your Social Media in your Email Signature
It’s a good idea to include a link to your blog in all your email messages. Tools like Wisestamp are a free way to add social media savvy whenever you send out email messages. When you consider your blog to be the centre of your social media marketing, that allows you to send out longer messages via your blog post, link them out to other social media channels effortlessly, and that enables your readers to click widgets and seamlessly share your content with social contacts.
Finally, I would just like to add that the latest stats indicate that Facebook has over 600 million users and Twitter over 200 million – it’s worth making use of those markets, right?
Here's to your success!
Plan For Internet Business
Tuesday 17 May 2011
How to Find and Build Your Own Niche Market
How to Find and Build Your Own Niche Market
Building a niche market and plan your internet business
There are some internet entrepreneurs who often say that identifying a niche market is a numbers game, and you don’t need to incorporate your own interests and expertise.
That's probably true for well established entrepreneurs who have had a lot of experience planning internet businesses and getting them up and running - the “I can sell anything” types. For example, there are a couple of well known entrepreneurs who have created a very successful business on eBay selling fitness videos to women. They discovered this market and set of products by conducting some intense research. They are terrific at analysis and marketing and have really dominated that niche, even though they did not start out with any particular affinity for it. Instead they used an analytical process that placed this target group on their radar. They are likely to continue to succeed, identifying new markets by utilising similar techniques!
The problem is, if you are a gaming enthusiasts, research suggests that you are probably male, unmarried, aged 21-24. It’s reasonable to assume that if you found this women’s fitness market through analysis, it won’t matter how hot the market is, your heart is not going to be in it. Since you really will have to devote yourself to serving your niche market, you have a much better chance of success if you are selling something you like.
Start by looking within to find affinities
If you want to find a market niche that resonates with you, where you can be passionate and establish your expertise, begin by looking within. Ask yourself these questions:
For example, you may be a seamstress but you are simply bored with the handiwork involved and want to break away from your expertise rather than use it. On the other hand, you may also be a bird watcher on the weekend and like nothing better than trading stories with other enthusiasts about testing out binoculars, devices for recording in natural spaces and other gadgets for field work. So, you may want to think about bird watching habitat as potential markets whilst avoiding quilters and tailors.
Use your list to identify affinity groups
Make a list of the groups of people that come to mind when you think about your hobbies, skills and lifestyle. What groups of people are you already connected with or understand based on the answers to the above questions? For example:
Here's to your success!
Plan for Internet Business
Building a niche market and plan your internet business
There are some internet entrepreneurs who often say that identifying a niche market is a numbers game, and you don’t need to incorporate your own interests and expertise.
That's probably true for well established entrepreneurs who have had a lot of experience planning internet businesses and getting them up and running - the “I can sell anything” types. For example, there are a couple of well known entrepreneurs who have created a very successful business on eBay selling fitness videos to women. They discovered this market and set of products by conducting some intense research. They are terrific at analysis and marketing and have really dominated that niche, even though they did not start out with any particular affinity for it. Instead they used an analytical process that placed this target group on their radar. They are likely to continue to succeed, identifying new markets by utilising similar techniques!
The problem is, if you are a gaming enthusiasts, research suggests that you are probably male, unmarried, aged 21-24. It’s reasonable to assume that if you found this women’s fitness market through analysis, it won’t matter how hot the market is, your heart is not going to be in it. Since you really will have to devote yourself to serving your niche market, you have a much better chance of success if you are selling something you like.
Start by looking within to find affinities
If you want to find a market niche that resonates with you, where you can be passionate and establish your expertise, begin by looking within. Ask yourself these questions:
- What are your special skills or experience?
- What are your hobbies
- Do people sometimes seek your advice on some subjects?
- Where do you find kindred spirits
- Who is naturally drawn to you and to your lifestyle?
- What information do you possess that other people are seeking?
- Who is travelling a path that you have successfully walked yourself?
- Whose concerns can you reliably anticipate and address?
For example, you may be a seamstress but you are simply bored with the handiwork involved and want to break away from your expertise rather than use it. On the other hand, you may also be a bird watcher on the weekend and like nothing better than trading stories with other enthusiasts about testing out binoculars, devices for recording in natural spaces and other gadgets for field work. So, you may want to think about bird watching habitat as potential markets whilst avoiding quilters and tailors.
Use your list to identify affinity groups
Make a list of the groups of people that come to mind when you think about your hobbies, skills and lifestyle. What groups of people are you already connected with or understand based on the answers to the above questions? For example:
- Have you been camping all your life? There are probably several groups that you can relate to such as newbies who have no idea how to get started and survive a camping trip or extreme campers who like to brave mountain tops in winter.
- Do you love chillies (like I do) – the hotter the better? You may have considerable knowledge to share with chilli cooks or with the group of people who are looking for their next over-the-top spicy eating experience.
Here's to your success!
Plan for Internet Business
Thursday 6 January 2011
Business-Plan for Internet Business
Successfully Market Your Business on The Internet
Trying to market a business on the internet can be frustrating. I know because it has happened to me many times – spending countless hours and spending a lot of money to come up with a winning formula that will ultimately help you start to make money online.
24 Hour Internet Business is a set of 13 videos that was recently launched by the Ewen Chia, the millionaire internet super affiliate. In these videos, Ewen Chia, who has been in the internet business for over 10 years, reveals in 24 Hour Internet Business how you can have your own profitable internet business in 24 hours or less, even if you have no experience and no special skills. That is an extremely over-confident statement to make, you must agree, and one wonders if that is achievable! Going by Ewen Chia’s credibility and his internet marketing experience, however, you are somehow compelled to take a closer look at it.
24 Hour Internet Business is aimed at anyone who has been frustrated in their efforts to make money online and are about to give up. Ewen recognizes that many people are so frustrated or cynical about Internet business that they either quit or get bitter about it and go on a rant that internet marketing doesn’t work. Well, one can’t really say otherwise as it can be real tough to stay positive without seeing some success, no matter how small in internet marketing. Without those initial checks coming in from internet marketing that shows you without any doubts that you can really make money online, its hard not to be sceptical.
Cheer up, there is some good news: it's possible to make it big if you're a beginner or someone who is already establised in the internet busniess, and looking for ways to take it to a higher level... and it doesn't have to take long at all - that's the purpose of these videos. A step by step guide to help you start your internet business in 24 hours. You can get more information about the videos by clicking here.
Trying to market a business on the internet can be frustrating. I know because it has happened to me many times – spending countless hours and spending a lot of money to come up with a winning formula that will ultimately help you start to make money online.
24 Hour Internet Business is a set of 13 videos that was recently launched by the Ewen Chia, the millionaire internet super affiliate. In these videos, Ewen Chia, who has been in the internet business for over 10 years, reveals in 24 Hour Internet Business how you can have your own profitable internet business in 24 hours or less, even if you have no experience and no special skills. That is an extremely over-confident statement to make, you must agree, and one wonders if that is achievable! Going by Ewen Chia’s credibility and his internet marketing experience, however, you are somehow compelled to take a closer look at it.
24 Hour Internet Business is aimed at anyone who has been frustrated in their efforts to make money online and are about to give up. Ewen recognizes that many people are so frustrated or cynical about Internet business that they either quit or get bitter about it and go on a rant that internet marketing doesn’t work. Well, one can’t really say otherwise as it can be real tough to stay positive without seeing some success, no matter how small in internet marketing. Without those initial checks coming in from internet marketing that shows you without any doubts that you can really make money online, its hard not to be sceptical.
Cheer up, there is some good news: it's possible to make it big if you're a beginner or someone who is already establised in the internet busniess, and looking for ways to take it to a higher level... and it doesn't have to take long at all - that's the purpose of these videos. A step by step guide to help you start your internet business in 24 hours. You can get more information about the videos by clicking here.
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